In 1995, 2011 and 2012 we released three manifestos, called “The Truth” in which we address the topics that all communicating people are currently discussing. Those topics, the business models of the media and the behaviors of the politicians up to the completely normal humans have clearly changed in the last years. And will still change. The idea of this manifesto is not to establish dogmas, preaching final solutions or to be a „one-and-only-rulebook.“ „The Truth” should be „food for thought“ für all people – and a „sharing of ideas“ with all actors in the communications industry. We want to discuss what will keep us busy the next years. How social networks influence us, how we can react to technological and social change. And which new attitude we need as a communicator in our opinion to handle these radically changed basic conditions. 

 Read THE TRUTH 2012 online >>

 Read THE TRUTH 2011 online >>

 Read THE TRUTH 1995 online >>