Creativate the world!

When intelligence becomes artificial, there is only one thing left, that humans can do better at than robots: having ideas. In order to maintain our prosperity and freedom, we must all be creative: As a society, as an economy, as a citizen. This book shows how. When book printing came, the new technology unleashed the Enlightenment. But if we talk about our time, then we are still talking about technology – instead of looking at the spiritual revolution that will trigger it. The authors dare to take that look: They describe the step from digitization to creation. Germany has grown up as a land of thought, but in the race of ideas we threaten to lose touch if we neglect the resource of creativity. A book that points the way to the creative revolution and whets the appetite for a country that is once again bubbling over with ideas.

Order now! (german version) >> 

David Bowie, pig's stomach, Apple and me.

Communication is everything. It determines our everyday life, it characterizes our whole life. But then there is UBERcommunication: pictures, words, phrases, events, which outshine everything like Historical moments, personal events, encounters and events that you just never forget. Over the past 25 years, Marcel Loko has asked his companions to capture, share and summarize the most remarkable (media) moments. 33 communication professionals share their moments of UBERcommunication in this book and reveal what they have learnt from it for their professional lives.

Ueberkommunikation book image

Order on amazon  (german) >>

The lie paper

It's all lies!

“Alles Lüge“ (It’s all lies!) deals with the meaning and handling of truth in the communications industry and was published as a newspaper just in time for the anniversary of Trump’s inauguration. Zum goldenen Hirschen takes a clear position on a socially relevant topic: We declare war on lies. Our choice of weapons: Against the loss of credibility, we should rely on trust in our industry. We believe in beauty, virtue and ethics. And we are proclaiming a new era. Our serum against the lie is called: RADICAL RELEVANCE . In print form, the 14-page newspaper with 10,000 copies was distributed at the locations in Berlin, Hamburg, Cologne, Frankfurt, Stuttgart, Munich and Vienna.

Read the newspaper online (german) >>

Magazin 2017


To provide an overview of the creative activities, brands and their communication and consulting services and social flows within the Hirschen Group and its more than 800 employees, an annual review has been produced since 2014. It is a personal view of what moves us throughout the year. But there is also an insight: What kind of people romp around here? Why does the Group see itself as a family? Why doesn’t anyone want to be a system?

Read the magazine 2017 online (german) >>

Read the magazine 2016 online (german) >>


In 1995, 2011 and 2012 we released three manifestos, called “The Truth” in which we address the topics that all communicating people are currently discussing. Those topics, the business models of the media and the behaviors of the politicians up to the completely normal humans have clearly changed in the last years. And will still change. The idea of this manifesto is not to establish dogmas, preaching final solutions or to be a „one-and-only-rulebook.“ „The Truth” should be „food for thought“ für all people – and a „sharing of ideas“ with all actors in the communications industry. We want to discuss what will keep us busy the next years. How social networks influence us, how we can react to technological and social change. And which new attitude we need as a communicator in our opinion to handle these radically changed basic conditions. 

Read THE TRUTH 2011 online >>

Read THE TRUTH – The magazine (german)>>

Read THE TRUTH 1995 (german)>>

more news

(german press releases)

Hirschen Group | 2018

Brand Experience Agentur zerotwonine wird Teil der Hirschen Group und verschmilzt mit Zum goldenen Hirschen Frankfurt

View PDF: PM_Hirschen_Group_stellt_sich_in_Frankfurt_neu_auf

Erwartungen schon vor dem Start übertroffen:

View PDF: PM_Healthcare_Agenturmarke_health_angels_startet_furios_und_wird_eigene_Unternehmung

Hirschen Group | 2017

Hirschen Group gewinnt Tony Sommer als Business Unit Director Healthcare für die neue Healthcare-Agenturmarke

View PDF: PM_Personalie_Healthcare_Team_mit_Tony_Sommer

Karin Reichl wird Managing Director der neuen Agenturmarke

View PDF: PM_Hirschen_Group_gründet_Beratung_für_Healthcare_Kommunikation

Heiko Wiese wird Managing Director Public Communication

View PDF: PM_Hirschen_Group_vernetzt_Kräfte_im_politischen_Berlin

Die politisch-strategische Kommunikationsberatung der Hirschen Group, ist ab sofort auch in Wien am Start.


Zum goldenen Hirschen

Zum goldenen Hirschen Berlin übernimmt als 360 Grad-Agentur Kundenmagazin, digitale Kanäle, Kampagne und Markenauftritt von „Ihr Einkaufsbahnhof“

View PDF: PM_ZgH_Berlin_sichert_sich_DB-Etat_Ihr_Einkaufsbahnhof

Zum goldenen Hirschen Berlin, IRC und eröffnen geflüchteten Frauen neue berufliche Perspektiven in Deutschland

View PDF: PM_Berliner_Hirschen__IRC_und_Care

Innung der Denkmal-, Fassaden- und Gebäudereiniger:
Zum goldenen Hirschen Wien macht sauber

View PDF: PA_Zum_goldenen_Hirschen_Wien_macht_sauber

Freunde des Hauses


  • Daniel Auwermann wird Head of Transformation
  • Aufbau einer Consulting-Unit mit den Schwerpunkten Change-Kampagnen, Organisationskultur und Digitalisierung

View PDF: PM_ressourcenmangel_startet_mit_Daniel_Auwermann_Consulting-Unit

VORN Strategy Consulting