The basis of effective data protection is comprehensive information about the collection, processing and use of your data (“data processing”).With this section we would like to inform you

  • when and for which actions we process data 
  • which data we process for which reason
  • who receives data about your rights regarding data processing by us.

This privacy policy only regulates the use of personal data on our website If you leave our website via link or visit our pages on a social media platform, you leave the scope of this data protection information as well.

The transmission of information to or from this website is secured with TLS encryption.

You can access, print or download this privacy notice permanently and at any time here via the functions of your browser.


Controller of data processing in the meaning of the General Data Protection Regulation (GDPR) within the scope of this website is:

Hirschen Group GmbH
An der Alster 85
20099 Hamburg

Telephone: +49 40 284550

You can contact our data protection officer at



1. Scope of processing of personal data
The provision of this website requires the processing of various information. In addition, the scope of data processing depends on your use of the functionalities of this website, for instance if you communicate with us or consent to the processing of data.

As a visitor to our websites, you are not subject to any automated decision-making according to Article 22 GDPR.

2. Lawfulness of processing of personal data
The following legal bases apply to the processing of personal data on this website.

Reason for Data Processing Legal basis in GDPR Explanation

Legal basis in GDPR Explanation

Performance of a contract or steps prior to entering into a contract
Art. 6 (1) b)
Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract; 

Legitimate Interests 
Art. 6 (1) a)

Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Art. 6 (1) c)
The data subject has given consent to the processing of his or her personal data for one or more specific purposes.

Legal Obligation
Art. 6 (1) c)
Processing is necessary for compliance with a legal obligation to which the controller is subject;
3. Erasure and storage of data

We delete personal data as soon as the legal basis for its processing expires. If there are several legal bases for a situation, the deletion occurs with the expiration of the last legal basis, for instance, after fulfillment of all legal storage obligations.



In order to display the website, it is necessary to process certain information. This commences with your visit on our website. In addition, we offer functionalities on our website which require further data processing. The storage of this data including your IP address serves our legitimate interest in providing our website. The data will be deleted as soon as you leave our site.

1. Adobe Typekit

Our website uses the Adobe Typekit tool from Adobe Systems Incorporated, 345 Park Avenue San Jose, CA 95110-2704, US. When you visit our website, the fonts are cached by your browser. To do this, a connection is established to Adobe’s server, which allows Adobe to collect certain information about you, including your IP address and information about your browser. The legal basis of the processing is our legitimate interest in an attractive design of our website.

Further information about Google Web Fonts can be found at and in Google’s privacy policy: .


We would like to further improve the usability of this website and the attractiveness of our services. For this reason, when you visit our website, we also collect data on usage behavior, which we evaluate for this purpose. For this reason, the following tracking and analysis cookies are also used on our website in addition to the technically conditional cookies shown above.

PIWIK/ Matomo

For statistical evaluation of the use of our website we also use the analysis web service Matomo (formerly PIWIK) of InnoCraft Ltd. 150 Willis St, 6011 Wellington, New Zealand, (“Matomo”). To this end, Matomo also uses cookies that enable the recognition of your browser and, among other things, transmits your IP address to Matomo. We use Matomo only with its anonymisation function, which shortens your IP address before transmission and thus makes it anonymous. Matomo creates anonymous user profiles on this basis. We do not use this information to personally identify you and do not merge you with any other information about you.

You can object to the storage and analysis of your website usage data at any time by setting an opt-out cookie in your browser by clicking the button below. Matomo will then no longer collect any data about you. This cookie must be set for each browser used. If you delete stored cookies in the future, the opt-out cookie also expires.

For more information about Matomo, please refer to the InnoCraft Ltd. privacy policy at: .

The legal basis of data processing for analysis purposes is our legitimate interest in a statistical evaluation of your user behaviour in order to be able to continuously optimize and better market our website and our services.

Data processing for usage analysis takes place during your visit to our website and only up to the time of your effective objection.



If the data processing is based on your consent or our legitimate interest, you have the right to object to the processing or to withdraw your consent at any time. Your objection or withdrawal only has an effect for the future. Where the analysis cookies used offer their own technical options for deactivation, this explained above. You may contact at any time to exercise your right of objection or revocation. If you object to processing on the basis of our legitimate interest, we may nevertheless continue processing if we can prove compelling reasons worthy of protection which outweigh your interests, rights and freedoms.



If your personal data is processed, you are a data subject within the meaning of Art. 4 para. 1 GDPR. As data subject, you have the following rights with regard to your personal data. To exercise these rights, please contact us using the contact details above.

Right of access by the data subject according to Art. 15 GDPR

You have a right of access concerning your personal data processed by us. This includes the mandatory information set out in Art. 15 GDPR.

Right to rectification according to Art. 16 GDPR

You have the right to request the immediate correction of inaccurate personal data and the completion of incomplete personal data.

Right to erasure according to Art.17 GDPR

You have the right to request the erasure of your personal data if one of the grounds mentioned in Art. 17 GDPR applies, in particular if there is no longer a legal basis for the processing.

Right to restriction of processing according to Art. 18 GDPR

You have the right to request the restriction of the processing of your personal data if one of the grounds mentioned in Art. 18 GDPR applies, in particular at your request instead of deleting the data.

Right to data portability according to Art. 20 GDPR

You have the right to request all personal data stored by us about you in a structured, commonly used and machine-readable format or to transmit this data to another controller without obstruction by the controller to whom the personal data was made available.

Right to lodge a complaint with a supervisory authority according to Art. 77 GDPR

According to Art. 77 GDPR, you have the right to file a complaint with the supervisory authority responsible for you.
Some of the processing of your personal data within the framework of the website is also carried out by processors, in particular the hosting of the website and the use of analysis tools. These are included exclusively on the basis of an agreement about the commissioned data processing in accordance with Art. 28 para. 3 GDPR.



The personal data we collect from you through this website will not be transferred to third countries outside the European Economic Area.

When using Matomo, your IP address is transmitted to InnoCraft Ldt. in abbreviated form. InnoCraft Ltd. is based in New Zealand and thus in a third country in accordance with Art. 44 GDPR. New Zealand is subject to an adequacy decision by the EU Commission pursuant to Art. 45 GDPR.

Last updated: May 2018