“Alles Lüge“ (It’s all lies!) deals with the meaning and handling of truth in the communications industry and was published as a newspaper just in time for the anniversary of Trump’s inauguration. Zum goldenen Hirschen takes a clear position on a socially relevant topic: We declare war on lies. Our choice of weapons: Against the loss of credibility, we should rely on trust in our industry. We believe in beauty, virtue and ethics. And we are proclaiming a new era. Our serum against the lie is called: RADICAL RELEVANCE .
In print form, the 14-page newspaper with 10,000 copies was distributed at the locations in Berlin, Hamburg, Cologne, Frankfurt, Stuttgart, Munich and Vienna.
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