The Group

In 2005, three men with three stories had one simple idea: to revolutionize advertising as we know it by breaking new ground and redefining communications for the 21st century.

They founded the Hirschen Group based on courage, entrepreneurial spirit and freedom of ideas to give each agency as much gravitation as necessary and as much individuality in the markets as possible to be successful, to have fun, and to change the world.

The Hirschen Group Manifesto

We put people first
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We believe in the power of creative culture
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We all take responsibility
and we delegate
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We believe top creatives perform best with freedom, fun and passion.
Not under pressure and constant supervision.
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We believe in business creativity.
We are always reinventing, in big and small ways. In our organization and processes – and our creative work.
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Positivity and profitibility go hand in hand.
We believe only profitable companies are fun to work for.
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We are a creative platform.
Made for people who want to develop and fulfill their potential as entrepreneurs. And for people who think that's a great thing.
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We love growth –
in a person, a business or both.
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We want to make a difference.
a big difference.
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We are brave.
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Founder, Co-CEO, Partner & executive manager:

Martin Blach

Marcel Loko

Bernd Heusinger

A brave team

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