The Hirschen Group is continuing to drive forward the generational transition: Alexander Lang and Felix Franz Vogler, both managing directors of Zum goldenen Hirschen Berlin, are joining the group of partners.
For over six years, Alexander Lang (45) and Felix Franz Vogler (45) have successfully co-managed the Berlin office of Zum goldenen Hirschen, which currently employs 65 staff. During this time, the office – founded in 2000 – has grown significantly and has continuously strengthened its position as the leading agency for contemporary socio-political communication in the capital. At the same time, under their leadership, the areas of cross-channel corporate communications and international campaigns have been significantly expanded. Current clients include the European Commission, the energy company Vattenfall, the Federal Press Office, the European Central Bank, the Federal Printing Office, the Federal Ministry for Economic Affairs and Energy, and the Blue Angel eco-label.
Following the appointment last year of digital and social media expert Jonathan Goutkin (33), Managing Director of Zum goldenen Hirschen Valley, as a partner, the generational transition is being further advanced. Felix Franz Vogler has been with Zum goldenen Hirschen Berlin for almost 14 years, whilst Alexander Lang will celebrate his 10th anniversary in 2025. Their appointments also underscore the direction the group has taken in offering attractive career opportunities to its own employees.
“Alexander and Felix have systematically modernised and digitised the Berlin site, expanded the range of services on offer, and in doing so shaped and further developed the Zum goldenen Hirschen brand. With their creative, political and cultural expertise, their open leadership style and their social commitment, they are a real asset to the Group’s network of partners,” says Bernd Heusinger, founder of Zum goldenen Hirschen and the Hirschen Group.
“Felix and Alexander exemplify teamwork and a sense of community day in, day out. That is what we want to continue to promote and strengthen within the Hirschen Group. We are therefore delighted that we can now shape the future of the entire group together with them,” adds Hirschen Group Managing Director Hans Langguth – who, like Bernd Heusinger, was once head of the Berlin Hirschen.
Felix Franz Vogler: “We are very grateful for the great trust placed in us by the founders and shareholders, and for the opportunity to now continue our work at holding company level.”
Alexander Lang: “We are very much looking forward to the opportunity to play an active role in shaping the transformation of the agency group during these dynamic times.”
