The new spring campaign, created by Zum golden Hirschen in collaboration with OBI, marks the start of the DIY season and is being broadcast simultaneously in nine countries!
Together with OBI, Queen’s legendary anthem “Don’t Stop Me Now” and the full force of Hirschen, we’re creating a fresh, spring-inspired earworm. The rousing advert radiates pure energy and sends a strong signal to the European market.
“Don’t stop me now”
What makes it special: 18 dedicated employees from eight countries take centre stage in the new TV-Spots.
They embody team spirit, drive and an unstoppable DIY ethos. Because: Great things only happen when we work together – an attitude deeply rooted in OBI’s DNA, but also in our long-standing collaboration with us at Hirschen. And as the occasional language barrier on set showed: brand love connects – even without many words. A fantastic continuation of the “Local Heroes” campaign, which began in December.
The campaign slogan was linguistically adapted for each of the nine countries to ensure that the inspiring message reaches all customers: Nothing can stop you!
