The System Rewriting HealthCom
The Hirschen Health Group is not an agency network.
With our global infrastructure and over 800 specialists across Strategy, Creative, Science, Public Affairs and Production, we operate as an accurately calibrated system — delivering measurable market success for Pharma, Biotech, MedTech and government with speed, precision and differentiation.
Every phase of the healthcare lifecycle — from pre-launch to post-market optimization — is focused on one thing: measurable market success.
Stopping the Omnichannel Drift
The pharmaceutical industry invests billions in omnichannel communication. In practice, however, different platforms, tools and service providers lead to unwanted complexity.
The marketing world refers to this as ‘omnichannel drift’: strategy leads the way, creation follows, medical teams make corrections and digital teams improvise. 65% of all initiatives are not synchronised (Veeva Pulse Report, 2024). This costs time, money and dilutes your ROI.
Our Solution:
Integration Not Coordination
We don’t coordinate. We reorganise. We simplify. We accelerate.
With the Hirschen Health Group Omnichannel fragmentation is eliminated — systematically. We remove the silos that cost time, slow down campaigns and erode ROI.
The result: faster market entry, measurable impact and genuine relevance. We navigate the complex realities of AMNOG, HTAR and the G-BA with precision, whilst simultaneously delivering creative work that reaches HCPs, patients and decision-makers with the right message at exactly the right moment. No theory. No buzzwords. Just results.
Full Lifecycle Healthcare Communications
From pre-launch to post-AMNOG phase, we guide your products through the intricacies of the German Healthcare System. Our specialists translate clinical data into compelling value narratives for the G-BA, payers and policymakers — securing your market access.
Our creative output combines emotional power with scientific rigour. From brand development to HCP and patient campaigns to digital experiences: we create communications that creates awareness, build trust and drive meaningful behavioural change.
We translate complex science into clear, compelling narratives. From medical writing and CME programmes to Advisory Boards and Disease Awareness campaigns: our experts ensure your messages are clinically precise, compliant with rules and regulations in force and relevant to every healthcare professional.
Opening doors through stakeholder engagement and political communications. Your message. Our impact. Across politics, business and society. We combine deep public affairs expertise with data-driven insights to drive your topic with clarity credibility and impact.
600,000+ assets produced per year, backed by WPP’s global media buying power. We think and produce in real time — creating content that stays ahead of the curve and achieves maximum reach.
Trusted by Industry Leaders
