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Hans Langguth on Impact in an Interview with HORIZONT

For 30 years, change has been our daily business. We jokingly call it our “changency” mentality.

In his latest interview with HORIZONT, our CEO Hans Langguth revealed what truly drives us: an almost extreme customer focus that is deeply embedded in our DNA. Instead of chasing industry glamour and awards, we prefer to pursue measurable impact.

We have reinvented ourselves time and again and consistently focused on future-ready offerings. That is paying off:

AI squared: With our AI model, we multiply creative impact with artificial intelligence. This enables us to deliver better results for our clients, faster.

Growth drivers: Areas such as social media, influencer marketing, social production, and our consulting services for public affairs and healthcare are booming. Our social unit, “Zum goldenen Hirschen Valley,” has grown from 10 to 192 employees in 5 years.

On a successful trajectory: 2024 was our second-best year ever. In 2025, we are on track for the best result in our agency’s history — with almost 60 new clients already this year.

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