At the BIG BANG AI FESTIVAL, radical business meets the big questions of the future. Everyone attending isn’t just there to talk about the future, but to actively build it. We packed up our brightest minds to deliver tangible strategies that turn AI into real impact.
👉 Marcel Loko, CEO and Founder, took part in several panel discussions exploring the opportunities, innovations, and challenges of AI. 💥
👉 For Henning Schröder, Director Strategy at Freunde des Hauses, the takeaway was: “The old agency is dead. Long live the agency!” He summed it up concisely with the formula AI³: Success = Artificial Intelligence × Curatorial Interaction × Creative Impact. 🚀
👉 Marcel Beaufils presented on “Mindset Twins: Personas are yesterday’s news.” The Insight & AI Strategist at Zum goldenen Hirschen explained how strategic AI elevates human insights to a whole new level. 💡
👉 AI is turning the entire healthcare system upside down. In his session, Dennis Larrabe, Head of Growth at health angels, played “Telephone with a Budget” and demonstrated the communication traps AI language models can fall into. 🏥
Because in the end, only one thing counts: measurable results! Impact first.
