The truth

In 1995, 2011 and 2012 we released three manifestos, called “The Truth” in which we address the topics that all communicating people are currently discussing. Those topics, the business models of the media and the behaviors of the politicians up to the completely normal humans have clearly changed in the last years. And will still change. The idea of this manifesto is not to establish dogmas, preaching final solutions or to be a „one-and-only-rulebook.“ „The Truth” should be „food for thought“ für all people – and a „sharing of ideas“ with all actors in the communications industry. We want to discuss what will keep us busy the next years. How social networks influence us, how we can react to technological and social change. And which new attitude we need as a communicator in our opinion to handle these radically changed basic conditions. 

 Read THE TRUTH 2012 online >>

 Read THE TRUTH 2011 online >>

 Read THE TRUTH 1995 online >>

Hirschen Group Magazine

To provide an overview of the creative activities, brands and their communication and consulting services and social flows within the Hirschen Group and its more than 600 employees, an annual review has been produced since 2016. It is a personal view of what moves us throughout the year.

But there is also an insight: What kind of people romp around here? Why does the Group see itself as a family? Why doesn’t anyone want to be a system?

Read the magazine 2017 online >>
Read the magazine 2016 online >>

It’s all lies!

“Alles Lüge“ (It’s all lies!) deals with the meaning and handling of truth in the communications industry and was published as a newspaper just in time for the anniversary of Trump’s inauguration. Zum goldenen Hirschen takes a clear position on a socially relevant topic: We declare war on lies. Our choice of weapons: Against the loss of credibility, we should rely on trust in our industry. We believe in beauty, virtue and ethics. And we are proclaiming a new era. Our serum against the lie is called: RADICAL RELEVANCE .

In print form, the 14-page newspaper with 10,000 copies was distributed at the locations in Berlin, Hamburg, Cologne, Frankfurt, Stuttgart, Munich and Vienna.

Read the newspaper online >>

Überkommunikation. David Bowie, Saugmagen, Apple und ich.

Communication is everything. It determines our everyday life, it characterizes our whole life. But then there is ÜBERkommunikation: pictures, words, phrases, events, which outshine everything  like Historical moments, personal events, encounters and events that you just never forget. Over the past 25 years, Marcel has asked his companions to capture, share and summarize the most remarkable (media) moments.

33 communication professionals share their moments at ÜBERkommunikations in this book and reveal what they have learnt from it at für in their professional lives.

Order on amazon >>